Due to the high number of professionals offering digital marketing services today, finding the most ideal service provider for your enterprise can be a real hassle.
Since narrowing down on a single agency to handle your digital marketing needs can daunting and stressful, you can end up engaging different service providers to handle different needs in your firm. However, you should remember that there are many benefits of hiring a full-service agency to handle all your digital marketing needs. Some of the benefits are disseminated in the post below.
There is A High Level Of Convenience In Dealing With A Single Contact
When you entrust all your digital marketing channels to one agency, you save a lot of effort in time which could have otherwise been used to reach out to other vendors. If one agency handles all your marketing, you can save time since the number of calls to carry out business reviews and review strategy will lower. The time saved can be focused on attaining any set business goals.
Agencies that offer full-service digital marketing services often employ experienced staff who are highly skilled and versatile. When your marketing issues are being handled by a single team of marketers with the same affiliation, there is a high level of collaboration and coordination. This collaboration and coordination would be non-existent if you were dealing with different service providers.
You Will Get Cohesive Strategies
Since the digital account manager and the team that you hire will know your entire portfolio, they can be able to provide a more cohesive and comprehensive strategic management for your digital marketing portfolio. When different vendors are used, there is a high risk of delays being experienced since different channels are used in managing your account. By utilizing the services of a main account manager, you can have the guarantee that any shift in the focus of the business will be implemented throughout the entirety of your portfolio.
There are instances when you may have an Agency ‘A’ that is handling your paid search campaign using keywords that are different from those being used by Agency ‘B’ which is handling SEO strategies for your business. If such an instance occurs, we will recommend that a content strategy change is implemented on your website so that there are improved scores when it comes to keywords targeted in a search. If for instance Agency ‘A’ was also handling your SEO strategy, we ensure that no information is translation as requests are communicated from Agency ‘A’ to your business and then onward to Agency ‘B’.
You Get A Consistent Voice To Enhance Branding Efforts
There are a lot of benefits in ensuring that your brand has one voice in digital platforms. With a single full-service vendor, any strategy resolutions are less likely to be misinterpreted. With many service providers, it is easy for miscommunication to occur. If you are dealing with one agency, they will create advertisements that have the colour scheme used by your brand, create a logo and speak in one voice hence making your brand stand out in a crowded industry. Having one voice articulating the brand message of a business is important as consumers shift channels easily but they always expect cohesive messaging from a business.
You Get A Vendor Who Understands Your Goals And Can Track Leads
The goals of each industry vary. By hiring a vendor who understands your industry, you are sure that they will understand the goals of your business. Further, they will also provide expertise that is backed up with a data-driven strategy.
By hiring a single vendor to handle all your digital marketing services, you are usually guaranteed to receive consistent progress tracking across all channels. Consistent tracking across all your business platforms allows your data to be streamlined better for more efficiency and effectiveness.
You Will Get Comprehensive Analysis And Reporting
As mentioned earlier, if one agency handles all your channels, all reporting will be made on one dashboard. Your customized dashboard will contain a detailed breakdown of how you have performed across each channel allowing you to present flawless data to your colleagues. Since there is consolidation of phone data and report data with the use of one agency, your bandwidth can increase. The increased bandwidth can be used to handle internal business tasks within the business.
A Single Agency Is Cost Effective And It Allows For Enhanced Convenience In Payments
You have better control over how you allocate business resources if you are dealing with a single vendor. You can end up spending less due to lower spending on individual channels. By dealing with one full-service agency, you can make payments more conveniently. Instead of writing cheques to multiple service providers, you only cut a single check to one service provider. This makes monitoring of business funds easier.
From the discussion above, you can see that using one single full-service vendor for all your digital marketing needs has a lot of advantages.
