Search engine optimization (SEO) is a highly effective online marketing tool. SEO techniques are
continually updating and evolving. Last year, Google rolled out several updates and changed the
way its search algorithm works.
Many opportunities are offered by the online world for businesses, including the potential to reach a larger customer base, the ability to use international suppliers, and often being able to save on supply and administrative costs.
Regardless of how big or small your business is, it will be important to be prepared to deal with negative criticism when it comes your way via any channel including social media platforms.
If you have used Instagram even for a short while, you have probably realised how the use of hashtags is prevalent on the platform. They are in abundance and as a person who doesn’t really love using them, I was one of the people who hated the all-consuming use of Instagram hashtags as part of my social media marketing.
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